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The Content Audit

A Unified Content Strategy for Developing Learning Materials

Presentation: Regaining Control of Your Content

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The Content Audit

From the STC 2002 Region 7 Conference hosted by STC Canada West Coast:

The Content Audit—Key to Successful Enterprise Content Management (PDF 67 KB)

A content audit is an accounting of all the information within your organization. However, unlike the usual associations with the word “audit”—associations that strike fear into the hearts of many taxpayers—a content audit has positive results. During a content audit, you look at your organization’s content analytically and critically, identifying opportunities for reuse. This session, led by an experienced content “auditor,” takes you through the process of performing a content audit.

Pamela Kostur, The Rockley Group, Toronto, Ontario


A Unified Content Strategy for Developing Learning Materials

From the STC 2002 Region 7 Conference hosted by STC Canada West Coast:

A unified content strategy is a repeatable method of creating consistently structured content for reuse, managing that content in a definitive source, and assembling it to meet diverse needs. A unified content strategy applied to learning materials means that you can serve the needs of different learners and learning objectives, and potentially, deliver dynamic content adapted to learners’ unique styles and objectives

content_audit_4_learning.pdf

Pamela Kostur, The Rockley Group, Toronto, Ontario


Presentation: Regaining Control of Your Content

From our Oct ‘02 program meeting: Think usability is just for domestic users? Think globalization and localization are somebody else’s problem? Think again. International users need and deserve the same usability improvements as domestic users. This seminar presents some key issues that directly affect all your users and raise product costs. We will review problems taken from real-world materials - such as wordiness, lack of information, poor structure and implementation, and others - and discuss how you can avoid wasting your company’s time, money, and resources.

Topics covered include:

  * Understanding the crucial link between source content and localized content
  * Better writing for multi-use of content
  * Avoiding the “writing for translation” trap
  * Specific ways to reduce localization/globalization costs
  * Thinking globally and writing locally
  * Using metrics to make a business case for globalization

This presentation was delivered by Hans Fenstermacher. Hans is the founder and president of ArchiText, Inc. Born and raised in Germany, Hans is a graduate of Princeton University and the Fletcher School of Law and Diplomacy. He speaks six languages and has been in the language business for over 22 years. See: fenster.zip.


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