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Managing Your Brand Online: A Workshop with Rahel Anne Bailie - January 16

Register today at http://www.gifttool.com/registrar/ShowEventDetails?ID=47&EID=6063

Feeling left behind when it comes to new technologies? Do you know instinctively that you should establish a public professional presence but don’t know where to start? Do you want to expand your professional network, and access to people with incredible expertise?

One way to increase your corporate value is to ensure that you have a strong and easily-identifiable personal brand. It’s not enough simply to have good references or have no embarrassing pictures on Facebook. Whether it be to the corporation that employs you, or a professional practitioner demonstrating your potential to clients, your brand forms an impression before you hit the meeting room, and extends far beyond the resume.

Creating and protecting your personal brand is an important career strategy, and not just for independent consultants. An online professional presence has become the single most important self-marketing tool for demonstrating expertise and professional credibility. Learn to use social media in a smart, responsible, career-enhancing way.

Is this workshop is for you?

This workshop will be helpful if you:
•  Don’t have your own website or blog or aren’t posting to it regularly
•  Don’t have a LinkedIn profile or aren’t actively using it to build your personal brand
•  Don’t have a Twitter account, or have one but aren’t sure how to use it effectively
•  Wonder whether social communities (Facebook, MySpace, Ning) are useful for you
•  Want to use social media without it becoming a waste of time
•  Want to put technology to work for you without making big mistakes along the way
•  Want to take pride in your presence online for your career, practice, or small business

Participants will learn:
- The six basic aspects of personal brand management
- How to create a distinctive, unforgettable brand
- Techniques for presenting an integrated brand
- Tools that can help to easily manage a personal brand

Date: January 16, 2010
Time: 8:30 to 5:00
2290 West Fraser Timber Conference Room
Harbour Centre
515 West Hastings
Vancouver, BC V6B 5K3

Registration is limited to 20 participants.

Cost: (includes morning, afternoon refreshments)

$120 for STC members
$140 for non-members

Register: http://www.gifttool.com/registrar/ShowEventDetails?ID=47&EID=6063

About Rahel Anne Bailie
Rahel Anne Bailie has operated her consultancy, Intentional Design, helping clients make the most of their corporate content since 2002. She has over twenty years of experience in the technical communication field, as line staff, management, and an independent consultant. She has applied her experience on both sides of the hiring desk, and her results with social media to helping people position themselves in the public sphere.

Rahel was elected Fellow of the Society of Technical Communication in 2009, and founded the STC Content Strategy SIG. She also holds memberships in related professional associations such as CM Pros, IAI, UPA, and the Internet Strategy Forum in order to keep current in pertinent practice areas. On Twitter and other social media sites, she is rahelab. Her website is http://www.intentionaldesign.ca.

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