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User-centric Design at Intuit

Date: September 19, 2006
Location: 535 Hornby Street, MacMillan Bloedel Room (4th Floor)
Time: 6 pm (networking), 7 pm (presentation)

User-centric design is all about observation. It’s not what you think customers need or what they say they need; it’s about closely watching real human beings solve problems, and understanding what will help them.

At the September STC Canada West Coast program meeting, Richard Blitz of Intuit Canada will discuss user-centric design tools such as site visits, concept analysis, needs-based design, prototyping, and usability testing, and will describe how Intuit uses them and where information designers fit into the process.

About our Speaker
After his parents talked him out of becoming a doctor, Richard Blitz studied journalism and worked as a reporter and associate producer for CBC Radio. He turned to information design in 1997. After joining Intuit in 1998, he rose to lead the team developing user assistance for the Canadian and UK versions of QuickBooks, a best-selling accounting software package. In 2001, Richard discovered the principles of user-centric design, and it rapidly became a passion for him. Richard completed an MBA in August of 2006 and has been a member of the STC for more than 10 years.

General Admission: $20
STC Canada West Coast Chapter Members: $10
STC Members: $15
Students/Unemployed: $5

Register online.

Light refreshments will be served.

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