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Past Events

Program Meeting & AGM: Online Influence: What Blogs Mean to Your Business

November 2005 Program Meeting: Online Influence: What Blogs Mean to Your Business (see AGM description at bottom)

Link to presentation materials

Traditional business marketing and technical communication is changing. More ads, catchier slogans, louder television commercials, brighter colors… it’s all been done. Stop talking at consumers and start talking with them. Begin a conversation with them that encourages them to talk to others about your business or product. That’s what buzz marketing with blogs is all about: getting a conversation going between business and consumer.

This is a joint session with the Society for Technical Communication (STC) and the High-Tech Communicators’ Exchange (HTCE). The meeting will cover:

  * Marketing strategies businesses employ with and through blogs
  * The intangible benefits to a businesses reputation and credibility that can be built via blogs
  * Ways to reach new and current customers through blogging
  * Blogs as tools for product/technical support
  * Reading blogs and talking to bloggers
  * Actual examples of companies who have successfully used blogs to support their business
  * Marketing no-nos in the blogosphere

Presenter: Susannah Gardner
Susannah Gardner is the co-founder and creative director of Hop Studios Internet Consultants, a Web design company specializing in custom Web solutions for content publishers. Susannah is also a freelance writer and author; her latest book is “Buzz Marketing With Blogs for Dummies”. She is the co-author of “Dreamweaver MX 2004 for Dummies” and “Teach Yourself Visually: Dreamweaver MX 2004” - both from Wiley Publishing. She just completed “BitTorrent for Dummies,” available in October 2005.

STC Canada West Coast Annual General Meeting 2004/2005

When: 5:45 p.m. - November 15th, 2005
Where: Sophos Meeting Room, 580 Granville Street, Vancouver

a. Approval of AGM minutes from 2003/2004
b. Approval of Minutes from 2004
c. Election of Executive as nominated in May 2005
d. Approval of Financial Report 2004-2005
e. Approval of Team Budget 2005-2006
Adjourn Meeting

AGM-associated PDF documents.

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